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Analysis reveals the cut backs of the cost of living crisis

30 January 2023 

People across Scotland are making cleaning cutbacks amid the cost of living crisis.

Analysis by Citizens Advice Scotland (CAS) of polling by YouGov found that as a result of rising energy bills, 48% of adults in Scotland (roughly 2.2 million) have had to cut back on household spending; of them:

-         42% (an estimated 927,987 adults) are showering or bathing less

-         48% (equivalent to over one million adults) were using domestic cleaning appliances such as the dishwasher or washing machine less

-         15% (an estimated 331,424) were cutting back on buying toiletries and sanitary products

The charity is running Big Energy Saving Winter, a campaign encouraging people worried about energy bills and the cost of living to seek advice.

People can get advice in variety of ways, either from a local Citizens Advice Bureau or through various online platforms. People can visit www.cas.org.uk/BESW to find out more.

The network unlocked over £132million for people last year, through things like social security payments and employment entitlements. The average gain of for clients who saw a financial benefit was over £4,200.

In one example of the type of cases CABs a dealing with, last year a North of Scotland CAB helped a social housing tenant with two children, including one under two. Despite receiving everything they are entitled to and one adult being self-employed, the family can no longer afford their energy costs and are having to ration their energy use. They are reliant on food banks and charity shops to keep their household costs to a minimum. They are using cloth nappies to keep costs down but are struggling to afford the washing machine to wash them.

As part of preparing for the Big Energy Saving Winter campaign, CABs across Scotland held focus group with vulnerable consumers to get their insights into the crisis. One told the group:

“I’m using my local council leisure card to go to the leisure centre twice a week for a shower. At 50p a time, it is cheaper than using the energy at home.”

Further examples from the groups included a participant saying they were using an egg timer to time their showers, and people using the washing machine less and hand-washing in the sink with colder water.

CAS Social Justice spokesperson David Hilferty said:

“As the cost of living crisis continues to impact households, people are changing their behaviours in drastic ways to meet essential daily activities.

“In some  cases that will be sensible cutbacks to keep prices under some sort of control, but there is a risk of long term health impacts for vulnerable people.

“We would encourage anyone worried about the cost of bills to seek help from the CAB network.

“People can visit www.cas.org.uk/besw and find an advice option that works for them, whether that is one on one advice from their local CAB or online help from a variety of sources.

“We are for everyone, whether they are working or not. We don’t judge, we just help.

“Our advisers get real results. Last year we unlocked £132million for people, and people who saw a financial benefit from seeking advice on average were over £4,200 better off.”

ENDS