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Fair Enough? sees record CAB participation

7 May 2015

With the Fair Enough?  national campaign period now officially over, a Report Card has been produced by the CAS Community Action Team (CAT). It stands as both an update on the impact Fair Enough?  has so far had, and a thank you to bureaux across Scotland, more of whom undertook extra action than in any previous campaign, continuing an upward trend.

The Report Card is attached in full beneath this story, but highlights include:

  • 10,000 campaign scratchcards and posters displayed in 81 CAB offices
  • 31 CABs, the highest ever take-up for a campaign, engaged in additional Community Action Team-supported activities. These included: translating campaign materials into other languages for local migrant workers; local and social media work; writing regional employment reports for submission to politicians; staging awareness and advice events, or public stalls.
  • 3,221 page views on www.cas.org.uk/fair-enough, and associated pages
  • 18,503 peak of weekly page views of Scottish employment pages on Adviceguide, a rise of 9.45% on non-campaign period
  • 5 national press stories across the Daily Record, Metro, Herald, National and Scotsman, with a combined circulation of 400,856
  • 11 local press stories across Scotland, largely linked to CABs, with a combined circulation of 213,475
  • Radio interviews broadcast on BBC Scotland and a range of commercial stations, including Forth, Clyde, Kingdom, Heart and Smooth
  • Meeting held with Scottish Government Cabinet Secretary for Fair Work, Skills and Training, Roseanna Cunningham, to discuss the campaign report
  • Meeting held with Shadow Cabinet Secretary for Fair Work, Skills and Training, Neil Findlay, to discuss the campaign report
  • 30 MSPs supported a Scottish Parliamentary motion backing the campaign
  • 27 MPs supported a UK Parliamentary motion backing the campaign.

As mentioned above, in a first for a CAS campaign, CABs translated materials into foreign languages relevant to migrant workers in their areas. Their work was put into the Fair Enough?  design branding by the CAT and will be available as a resource for all CABs. Some documents are still to be finalised (look out on CAS News for a round-up when they are), but also included beneath this story is Motherwell and Wishaw CAB's Polish poster.

The next national campaign will be Scams Awareness Month, which will launch in early July.

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