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Scams Awareness Month 2018

Our annual Scams Awareness Month campaign is back! Throughout June we will be working alongside the bureaux network and partners such as Police Scotland, Trading Standards Scotland and Age Scotland to educate consumers on the importance of recognising, reporting and discussing scams.

This years' campaign launches on Friday 1st June and begins on Monday 4th June - Friday 29th June. 


Scams aren’t just a minor inconvenience to people. Aside from financial loss, they can cause distress, misery and even if a scam has been avoided, it can lead to widespread loss of consumer confidence.

Under-reporting and stigma continue to be barriers in scams and fraud. There are so many types of scams, with new scams tactics consistently emerging and tricking consumers; as well as scams that we don’t know about, which makes it very difficult to help, prevent and support those who have fallen victim.

Each week in June, we will be targeting a demographic group that is particularly vulnerable to the tactics of sophisticated scammers. Although anyone can be the target on a scammer, research demonstrates that certain groups are more easily susceptible.

  • Week 1: Life established (45 – 60)

    This demographic is aged 45 – 60. Typically, people in this age group are more vulnerable to scams because of their personal financial situation. They are more likely to own their own home and have access to financial assets, making them a likely target of investment scams, such as energy efficiency scams, pension scams and property scams.
  • Week 2: Young people (16 – 24) 

    This demographic is aged 16 – 24. Young people are unlikely to report a scam, should it happen to them. As digital natives, they are confident when using the internet, leading them to feel that they are unlikely to fall for online scams that target them via social media and website advertising. They are often found to be victims of online scams, such as subscription traps, job scams and identity fraud.  
  • Week 3: Over 70s

    Older people are often targeted by a range of scammers, a number of times. The average age of reported scams victims is 75 and those over 70 have the highest level of detriment from a range of scams, targeted by landline phone and mail. Although older people often report scams, they can lack confidence in their ability to protect themselves against scammers which makes them more vulnerable.

  • Week 4: Socially isolated

    People who are socially isolated can be the hardest to reach and often can’t access the same support to protect themselves from scams, which others can. Although people who are socially isolated don’t frequently report scams, they often have high levels of detriment, not just in the amount of money lost, but the overall impact on health and well-being.

How can you get involved? 

If you would like to get involved with the Scams Awareness Month 2018 campaign; there are a number of things you can do: 

  • Visit our resources hub to help you campaign offline and online 

  • Promote SAM2018 on social media, search the hashtag #scamaware and join the conversation 

  • Register your organisation or partnership on Citizens Advice SAM2018 participation map which will show you who else is campaigning your community 

Key contacts 

If you have any further questions or would like further information about the campaign, please contact Emily Liddle, Campaigns Officer,