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Scams Awareness Month 2017

Scams Awareness Month is an annual campaign bringing together organisations and consumers across the country to take a united stand against scams and fraud which affect millions of people each year. 

The campaign will launch on the 4 July 2017 and run until 31 July. Last year 40 CAB offices took part by campaigning on social media, holding events in their community or distributing materials. Many bureau worked in partnership with local agencies, such as Trading Standards, making scams a priority and protecting those most at risk.

Scams aren’t a minor inconvenience: they cause distress and misery, and can ruin lives. If you decide to take part in this year's campaign, you're helping to give people the awareness that will help them protect themselves and those in their families and communities who are less able to spot scams. Scams Awareness Month 2017 aims to create a confident community of consumers; people who get timely advice from trusted sources, people who report scams and share their experiences so that others can benefit.


This year, we have re-evaluated and taken a different approach to campaign messaging. We are going to be focusing on:

  • Tackling under-reporting and stigma
  • Targeting our messaging to four demographic groups.
  • This year’s campaign theme is ‘Play your part, act on scams’.

Four demographics:

  1. The 'life established' (45-60s) - week 1, beginning Monday 3 July

  2. Young people (aged 18-24) - week 2, beginning Monday 10 July.

  3. Socially isolated - week 3, beginning Monday 17 July.

  4. Over 70s - week 4, beginning Monday 24 July.

For more information please down load the Scams Awareness Month briefing or partner briefing.  

Campaign fast grants and activity ideas

If you are a bureau and are considering applying for a campaign fast grant, click here to find out more about what's involved. The grants fund is open until Friday 30th June.

Campaign resources

There are a range of campaign tools for the Citizens Advice service, Trading Standards and others to help you take part in the campaign. The following materials can be downloaded from the bottom of this page:

  • SAM 2017 briefing
  • A4 Poster
  • A6 Postcard Green
  • A6 Postcard Yellow
  • Social media template
  • Model press release - promote your events
  • Model press releases
  • SAM 2017 statistics and information

We have some printed resources available which we can post out free of charge to citizens advice bureau and trading standards offices. Please contact Dominic O'Hagan at or Lucy Manson at to order these.

NB - the campaign posters and postcards have been set up for professional printers - choose 'actual size' in your print settings if printing in-house.

Digital images

  • Twitter header image
  • Facebook header image
  • 2 x screen savers