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Big Energy Saving Winter - launch date

Thank you to all bureaux who signed up to support Big Energy Saving Winter this year. We reached out to all participating CABs last week to explain that the campaign will be moved back slightly and will now launch Monday 6 December, running until Monday 31 January.

 

As you will all be aware, there have been huge changes in the energy market over the past few weeks and this will have an impact on our campaign and the way we position our messaging. Due to the changes, we are currently reviewing messaging and working with bureaux in the co-design, to ensure BESW reaches people as effectively as possible this winter, and as a result we are moving the launch date to the start of December.

We hope this will allow some additional time for our design and messaging to be worked on, to gain feedback from bureaux, and also allow bureaux more time to prepare for the campaign. As usual, we will aim to have materials ready for CABs three weeks ahead of the campaign launch (w/c 15 November) and will be working with bureaux in our co-design on these over the next month.

If you have any questions about this or the campaign in general, please contact Barbara Adams, Senior Officer (Campaigns) at Barbara.adams@cas.org.uk.