Following on from our campaign survey over the summer, in September we’ll be launching 'Our Advice adds up’, a campaign aimed at helping people who face money issues as furlough ends, Universal Credit is cut and energy bills rise. The campaign will run at a national level from Monday 20 September – Sunday 17 October 2021.
As we move out of lockdown and the government’s furlough scheme starts to wind down, many will be facing difficult financial circumstances. Recent research from YouGov showed that around 1 in 7 people are struggling on their present incomes and as we come out of the pandemic things might get even more difficult.
Those who previously relied on furlough may face employment insecurities; the energy price cap is set to increase in October and; and Universal Credit is facing a £20 per week cut.
The purpose of this campaign is to get people the advice they need and promote the different ways to get this, for example, via our Money Map, online advice pages, or in person at CAB. Bureaux will be encouraged to support the campaign during its four-week national promotion, but in line with our flexible approach to campaigning, CABs can alternatively promote during a more suitable period for their local area.
We have worked with bureaux to gather feedback on campaign messaging and the majority showed a clear preference for ‘Our Advice Adds Up.’
We will prefix this with a number of different financial circumstances in our campaign artwork and social media copy, for example:
- ‘Money worries? Our advice adds up.’
- ‘Worried about your rent? Our advice adds up.’
- ‘Struggling with energy bills? Our advice adds up.’
- ‘Need help applying for benefits? Our advice adds up.’
We will also be creating editable design assets so if your bureau have an alternative financial support topic you would like to focus on, you will be able to edit and add this to materials yourself.
We will be sending out design options to the network this week to gather your feedback. Following this, we will aim to have campaign assets and toolkits ready for you to plan your campaign activity from the first week of September before the campaign launches w/c 20 September 2021.
If you have any questions about the campaign, please contact Barbara Adams, Senior Officer (Campaigns) at Barbara.firstname.lastname@example.org.